miu miu x e-commerce

Miu Miu unveiled its e-store today and I like what I see.  The site is simple and easy to navigate:  product categories (and sub-categories) are listed on top with merchandise appropriately spaced out below.  Filters are featured in the upper right hand corner and change depending on the category selected.  When your pointer hovers over the desired item, the price appears in the lower left hand corner of the box -- there's no need to click on the product just to find out you can't afford it.  When an item is selected, you are brought to a page with several different views and a brief description, including measurement, material, sizing and design information.  There is a separate side bar on the right that shows the product in different colors, if applicable, not just the name of the color.  The site is clean and to the point -- the main focus is on the product -- end of story.

Many luxury brands have sites that are so flashed-up and/or poorly laid out that are a pain to scroll through (I'm looking at you, Gucci).  Being overly fancy does not translate to a more luxurious image - there is no way to recreate the store experience online, so why try?  As a customer, I want to see high quality product images, brief points of information and appropriate/minimal use of logos, not busy backgrounds and annoying pop-ups.

Props to Miu Miu for getting it right!