It is no secret that luxury has been slow to get on the digital media train, but the latest series of campaign videos by Steven Meisel demonstrate that luxury is not only ready to embrace technology, but the industry is also beginning to shed their seriousness to embrace a more lighthearted attitude.
Back in January, Prada released its Spring 2011 campaign video featuring models shaking to Ratatat's "Mirando". Today, Lanvin released its Fall 2011 campaign video with models dancing to Pitbull's "I Know You Want Me". Best part of the video is around the 0:50 mark when artistic director Alber Elbaz makes an awesome cameo.
Happy watching!
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