Amsterdam is home to the denim brand DENHAM The Jeanmaker, founded in 2009 by Jason Denham. I was wandering through the Jordaan today with a friend and stumbled upon the flagship store located at Prinsengracht 495. From the outside, the store doesn't seem very large but it actually stretches through the entire block. Both the menswear and womenswear collections are simple with a splash of attitude, expressed through small details, like the placement of a side pocket or a detachable tag with the brand's name on the chest. The denim, durable and well-crafted, comes in a variety of washes ranging from classic darks, summer lights, and faded looks. DENHAM also offers casual tops, jackets and accessories -- great additions to any wardrobe. The trademark shears are indicative of the quality, craftsmanship and intricate detail in the product as well as the store.
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| prinsengracht 495 |
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| inside the store |
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| men's "grade" 5 pocket jean, ss10 |
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| women's "skinny+" 5 pocket jean, ss10 |
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| men's "social" jacket, ss11 |
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| women's ferry parka, aw10 |
images courtesy of denhamthejeanmaker.com
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